Nordstrom is a service-driven company, and this is what helps it to differentiate itself from other similar retailers. The company is one of many department stores in the United States that typically anchor malls and sometimes downtown shopping districts. Nordstrom's target market is similar to many other such retailers, and it seeks to differentiate by offering a superior level of customer service that makes for a better customer experience, and a higher degree of brand loyalty than other department stores might be able to cultivate with their customers.
Nordstrom sales people may well be apt to stay with the company because they are treated well. First, they have little to do but serve the customer, and the company supports them on their customer service initiatives. Further, the sales staff receives pay and benefits that are above average in their industry. This is because Nordstrom wants to attract the best people in that profession, as it is so important to the success of the company. By offering an attractive package of pay and benefits, as well as a positive working environment, the company is offering a higher level of utility to its sales staff than its competitors do, and this engenders a certain amount of loyalty on the part of the staff.
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Nuclear energy has a high cost of investment, and high ongoing fixed costs. There is also considerable risk associated with nuclear energy. As such, nuclear energy is usually considered to be a substitute for more conventional forms of energy, in particular either coal or hydroelectric. Thus, cross-price elasticities are a major factor in the demand curve for nuclear energy. The higher the price for those other energy sources relative to nuclear, the greater the demand will be for nuclear. In countries where there is extra capacity for nuclear power, it is worth looking at the demand curve somewhat differently. Once the capacity has been built, the demand for nuclear energy is the same as the demand for any household or industrial energy. By and the large, buyers are not all that concerned where there energy comes from, as long as the lights turn on when the switch is flicked. In that...
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